6.06.2012

Museums and Internet: a new love story

Like any other company, museums do need to communicate, they need to be known by the public, so they need to be on the web. But the relationships between internet and museums are even more complicated, deeper, that just that.
First of all, Internet is the largest museum in the world. Indeed, since the 1990s, the first policies of art works digitisation have been launched. The goal of this process was to preserve museums' collections as well as facilitating the searching processes and giving access to people to artistic resources without having to be physically present. These high quality digitisation actually change the way people can have access to art. For instance, the website of the Prado Museum in Madrid enables people to zoom on paintings in order to perceive countless little details.
What is more, art on the internet can make any single individual a art reviewers. With 81% of the French museums in the internet in 2012 (against 63% two years before), people can know all the time what is happening in most museums.And to make and share their opinions about it. With 400,000 people liking le Louvre on Facebook, it is easily done!
Finally, Google is now a big actor on this game, since after the digitisation of books, the internet giant has decided to launch a dedicated platform for the art: ArtProject. 151 artistic institutions are partners to this project, and 46 of them can be visited online. 32 000 pieces of art are visible in high definition, with guidance throuhout this enormous collection. On a legal point of view, the pictures remain the property of the museums, but pirates are never far... (see the article about kopimism)
But worry not, Internet is not going to take precedence over museums. Quite the contrary, actually. Indeed, the figures for museums frequentation are higher and higher since they get on the internet! And Laurent Gaveau, the director for new medias in Versailles, to rejoice: " This is a vertuous circle: the broadcasting of information increases the will to learn more and, of course, to physically visit the places".






By Natacha 

Source: Beaux-Arts Magazine

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