5.09.2012

Watch your arm ! Tag Heuer

When augmented reality comes true ...


A watch is like  glasses, you can not really decide without trying themNow, with Tag Heuer, no need to go to a jewelry store to try.
Augmented reality, is especially dedicated to the collection Touch, you can try it within the comfort of your home. With 28 possible combinations (functions and accessories), there is a good chance of finding watch on his wrist!

We print the paper tagged, it is cut and attached to our wrist, we present it to the webcam, and voila!

To return to the 28 combinations, there really is something to have fun and discover a very simple and practical: styles, colors, technologies such as touch screen (!), Altimeter, weather, compass, thermometer and a must : opportunity to take pictures and send to a friend.

This augmented reality experience available to customers of Tag Heuer is in perfect synergy with touch technology Touch Collection. There is appealing, in addition to the regular customers of the brand, a new generation of Internet and take them on the needles of temptation.

By ShirleyJ

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