We must say that they did quite well at Ford, which offers a revolutionary parking assistance !
For the occasion, these are the streets of Paris who were chosen to be the scene of a novel experiment staged by Ogilvy & Mather Paris. The film denounces the Parisian way of park a car and proves that technology takes over our lives to make them better.
Some models are equipped with Ford Active Park Assist technology that allows even the most hopeless and ungifted car-parkerof to realize the perfect move that does not hurt other cars ...
This technology identifies parking spaces and performs the maneuver for you!
As it is a real challenge to find a space to park your car in Paris, most drivers try at any cost, even bullying the neighboring vehicles.
So, in the heart of the operation you can see a giant interactive pinball machine overlooking the single park vacancy in the neighborhood. At each shock, the flipper comes alive in great sound and light. Disrespectful drivers are filmed without their knowledge and are an integral part of this giant Pinball at the limit of tilt!
Weird to think that the worst driver who crushed the most its car won cash ...
By ShirleyJ
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